SYNOPSIS FINAL

Somerset House: Experiencing Somerset House through London Fashion Weekend, technology and Giedion

aim: What I want to know is how technology - a powerful tool within a contemporary event - changes the way that people experience the 19th C Somerset House,

I will analyse that through the London Fashion Week, an event that take place at the Somerset house twice every year
.

Technology is an essencial part of a contemporary event such as the LFW through lighting, music, projections, and marketing strategies. How does technology revolutionize the way that a 19 C building is experienced by a specific audience, what was my experience through Somerset House at the LFW and what is the logic behind how each space within and ouside the building was allocated to LFW.

method: The evidence that I am going to use is my own account of walking my way through the 2 day event, drawings, diagrams, maps and pictures of the Somerset House and published work about the unwinding of LFW. My provided interpretation will be a comparison to Giedion's holistic view architecture, how he connects it to cultural context and art history. A key reference to my essay will be his book, Time, Space and Architecture.

theory: As a parallel to the way Giedion was looking at the success of engineering arising with the industrial revolution and how this impacted modern architecture, I will analyse the way that technology is incorporated within a contemporary event and, in this case, how it filters through the neo-classical Somerset House by influencing not its shape, but the experience though the building.

object: the Somerset House, the LFW

structure:

introduction - the revolution of technology in the present Century, what boundaries it took down, how it effects the experience of a building through and event.

part one – How Somerset House’s past informs current exhibitions and events

           

part two – the development of LFW at the Somerset House and how technology is used to showcase such an event

part three - the Division between courtyard - incorporation of technology, and the ground and first floor of the building.

conclusion - how successful was Somerset House as a host for LFW from a spacial point of view, how the event shapes the reputation of a former Tudor Palace, the symbiosis between the two and technology and their fusional meaning within the fashion and art industry.

bibliography:

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Evers, Bernd, and Christof Thoenes. Architectural Theory. Köln: Taschen, 2003. Print.

Giedion, S. Architecture And The Phenomena Of Transition. Cambridge, Mass.: Harvard University Press, 1971. Print.

Giedion, S. Space, Time And Architecture. Cambridge: Harvard University Press, 1967. Print.

Kruft, Hanno-Walter. A History Of Architectural Theory. London: Zwemmer, 1994. Print.

Landau, Royston. 'Architectural Discourse And Giedion'. The Journal of Architecture 1.1 (1996): 59-73. Web.

Cairns, Graham. Design For A Complex World. Print.

Coates, Nigel. Narrative Architecture. Chichester, West Sussex: Wiley, 2012. Print.

Kwinter, Sanford. Architectures Of Time. Cambridge, MA: MIT Press, 2001. Print.

Mertins, Detlef. Modernity Unbound. London: Architectural Association, 2011. Print.

Moeran, Brian, and Jesper S Pedersen. Negotiating Values In The Creative Industries. Cambridge: Cambridge University Press, 2011. Print.

Solkin, David H. Art On The Line. New Haven, Conn.: Published for the Paul Mellon Centre for Studies in British Art and the Courtauld Institute Gallery by Yale University Press, 2001. Print.

YouTube,. 'Art Talk With The ICA, London: The Influence Of Technology'. N.p., 2015. Web. 19 Mar. 2015.