HISTORY inspo

http://www.archodos.com/#!Giedions-SpaceTime-Figures-as-Analytical-Framework/cd23/6C4FDD3E-AA54-414C-8B95-925D0AA09B68

HISTORY floor plan Somerset

http://www.londonfashionweek.co.uk/uploads/media/28/16526.pdf
FLOOR PLAN

HISTORY MAJOR INSPO

http://www.bbc.co.uk/news/business-31603012

DESIGN model inspo

https://www.google.co.uk/search?q=jeu+de+paume+vogue+expo&safe=off&espv=2&biw=1680&bih=915&source=lnms&tbm=isch&sa=X&ei=2_4FVbXJGIfVarj3gcAJ&ved=0CAYQ_AUoAQ#safe=off&tbm=isch&q=jeu+de+paume+vogue+expo+paris+2010&imgdii=_&imgrc=AnyS6ZRdb1tqkM%253A%3B5-81DzxwGUH20M%3Bhttps%253A%252F%252Fi0.wp.com%252Ffarm6.staticflickr.com%252F5269%252F5635169869_e45997408e_b.jpg%3Bhttps%253A%252F%252Ffireplacechats.wordpress.com%252F2012%252F06%252F%3B826%3B532

SYNOPSIS

As with all cultural and architectural currents that have evolved during time, I think it is important to  take into very close account the context in which they were born. Baroque started at a turning point in human history when Galilei’s theory suddenly proved that the earth is not flat and Descartes’s rationalist ideas shaped the way people looked at what is true and what we now call perception.

We live in an era when we discover that the physical world no longer has boundaries. Technology is an incredible tool and I think one of the most powerful boundaries that it managed to dematerialize is distance. Technology connects people from distant corners of the world through photos, hashtags, similar interests or skills. And that, I believe, revolutionizes the way we perceive relationships, work, art and entertainment. That leads to a generation gap between us and our parents and exposes us to a whole new set of choices our parents have never previously experienced. How much time do I spend flicking though the media? How much of my private life do I want to show? How many people do I have to reply to on the social media every day so that I have time for actually interacting with other people?

Simple questions like that pop through our minds every day and even if they don't, we answer to them instinctively and automatically through our daily routine. 

And from a social point of view I believe that our world is confronting a turning point, similar to that of the 1600s. 

That, of course, 

technology
fashion
accesibility of high end fashion to a larger public
sommerset house

choridor - common path and walkway through shops

how does the architecture of sommerset house relate to a contemporary event like the london fashion weekend

relationship old-new

and old setting becomes pcomtemporary through hosting and adapting to new requirements.
in fact, it's the event that adapts to the layout of the building and needs to be designed accordingly

Somerset House : how a contemporary event such as The London Fashion Weekend changed the public experience of a building

Somerset House: experiencing a building throough the binocle of the London Fahsion Weekend

http://londonfashionweek.co.uk/uploads/media/17/16669.jpg
http://en.wikipedia.org/wiki/Jacob_Burckhardt
http://en.wikipedia.org/wiki/Heinrich_W%C3%B6lfflin
http://en.wikipedia.org/wiki/Space,_Time_and_Architecture
http://connection.ebscohost.com/c/articles/97911346/day-life-of-somerset-house
http://connection.ebscohost.com/c/articles/79576622/harriman-steel-creates-wayfinding-london-fashion-week-events
http://www.londonfashionweek.co.uk/content/2311/About-Showrooms
http://londonfashionweek.co.uk/uploads/media/17/16669.jpg
http://www.jstor.org.oxfordbrookes.idm.oclc.org/stable/1423982?Search=yes&resultItemClick=true&searchText=Sigfried&searchText=Giedion&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3D%2BSigfried%2BGiedion%26amp%3Bprq%3DLONDON%2BFASHION%2BWEEKEND%2BSOMErset%2Bhouse%26amp%3Bgroup%3Dnone%26amp%3Bwc%3Don%26amp%3Bacc%3Don%26amp%3Bfc%3Doff%26amp%3Bhp%3D25%26amp%3Bso%3Drel&seq=1#page_scan_tab_contents
http://www.jstor.org.oxfordbrookes.idm.oclc.org/stable/10.1525/jsah.2014.73.2.226?Search=yes&resultItemClick=true&searchText=Sigfried&searchText=Giedion&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3D%2BSigfried%2BGiedion%26amp%3Bprq%3DLONDON%2BFASHION%2BWEEKEND%2BSOMErset%2Bhouse%26amp%3Bgroup%3Dnone%26amp%3Bwc%3Don%26amp%3Bacc%3Don%26amp%3Bfc%3Doff%26amp%3Bhp%3D25%26amp%3Bso%3Drel
http://www.jstor.org.oxfordbrookes.idm.oclc.org/stable/25147909?Search=yes&resultItemClick=true&searchText=Sigfried&searchText=Giedion&searchUri=%2Faction%2FdoBasicSearch%3FQuery%3D%2BSigfried%2BGiedion%26amp%3Bprq%3DLONDON%2BFASHION%2BWEEKEND%2BSOMErset%2Bhouse%26amp%3Bgroup%3Dnone%26amp%3Bwc%3Don%26amp%3Bacc%3Don%26amp%3Bfc%3Doff%26amp%3Bhp%3D25%26amp%3Bso%3Drel&seq=1#page_scan_tab_contents
https://capitadiscovery.co.uk/brookes/items/1177694?query=benjamin+for+architects&resultsUri=items%3Fquery%3Dbenjamin%2Bfor%2Barchitects%26facet%255B0%255D%3Dformat%253A%2522ebook%2522&facet%5B0%5D=format%3A%22ebook%22

http://www.tandfonline.com/doi/pdf/10.1080/13602369609545510  Royston Landau (1996) Architectural discourse and Giedion, The Journal of Architecture, 1:1, 59-73, DOI: 10.1080/13602369609545510


title: Somerset House: a contemporary experience through London Fashion Week

Somerset House: Experiencing the London Fashion Weekend through architecture, technology and Giedion

The intrinsic role of Somerset House within the London Fashion Week

anchoring a modern event within 

parallels in methodology of a contemporary event and a 19th century London heritage building

a hidden unity

a parallel to Giedion's anchor of modernity within the past.


question:

aim: What I want to know is what role does London's grand neoclassical Somerset House play within the experice of the London Fashion Week event and its marketing.

method: The evidence that I am going to use is drawings, diagrams, maps and pictures of the Somerset House and published work about the unwinding of LFW. My provided interpretation will be a comparison to Giedion's holistic view architecture, how he connects it to cultural context and art history. A key reference to my essay will be his book, Time, Space and Architecture.

theory: Just as Giedion was looking at the success of engineering arising with the industrial revolution and how this impacted modern architecture, I will analyse the way that technology shapes the way we experience an event and how it is integrated within 19th Century architecture.

object: the Somerset House, the LFW

structure:
introduction - the biannual transforation of Somerset House for the tumult of fashion designers that showcase their work for London Fashion Week. Division between courtyard - incorporation of technology and the ground and first floor of the building. In a sense a revival and scribble over the building's sober pastand a great addition to the creative environment that it has built over the past years.

part one - 
part two - 
part three - 
conclusion - 

synopsis:
essay structure: (bullet points)

illustrations:

list of references:

Evers, Bernd, and Christof Thoenes. Architectural Theory. Köln: Taschen, 2003. Print.Kruft

Hanno-Walter. A History Of Architectural Theory. London: Zwemmer, 1994. Print.

http://www.somersethouse.org.uk/history/since-the-18th-century

DIGI timber cad model precedent

http://www.actonostry.ca/projects/pac/